Career
Mexico:
At the age of 23, Hayek landed the title role in Teresa (1989), a successful Mexican telenovela that made her a star in Mexico. In 1994, Hayek starred in the film El Callejón de los Milagros (Miracle Alley), which has won more awards than any other movie in the history of Mexican cinema. For her performance, Hayek was nominated for an Ariel Award.
Early Hollywood acting work:
Hayek moved to Los Angeles, California in 1991 to study acting under Stella Adler. She had limited fluency in English, which was attributed to her suffering from dyslexia. Robert Rodriguez and his producer wife Elizabeth Avellan soon gave Hayek the break she needed, a starring role opposite Antonio Banderas in 1995's Desperado. The movie caught Hollywood's attention, as moviegoers proved to be dazzled by Hayek as Rodriguez had been. Due to Hayek's loyalty to the director, she would later decline playing the role Catherine Zeta-Jones eventually took in The Mask of Zorro after Rodriguez abandoned the project. She also appeared in the Spy Kids trilogy.
Hayek had a starring part opposite Matthew Perry in the romantic comedy Fools Rush In. She followed her success in Desperado with a brief but memorable role as a vampire queen in From Dusk Till Dawn, in which she performed a table-top snake dance. In 1999, she co-starred in Will Smith's big-budget Wild Wild West, and played a supporting role in Kevin Smith's Dogma. In 2000, Hayek had an uncredited acting part opposite Benicio del Toro in Traffic. In 2003, she reprised her role from Desperado by appearing in Once Upon a Time in Mexico, the final film of the Mariachi Trilogy.
Director, producer and actress:
Around 2000, Hayek founded film production company Ventanarosa, through which she produces film and television projects. Her first feature as a producer was 1999's El Coronel No Tiene Quien Le Escriba, Mexico's official selection for submission for Best Foreign Film at the Oscars.
Frida, co-produced by Hayek, was released in 2002. Starring Hayek as Frida Kahlo, and Alfred Molina as her unfaithful husband, Diego Rivera, the film was directed by Julie Taymor and featured an entourage of stars in supporting and minor roles (Valeria Golino, Ashley Judd, Edward Norton, Geoffrey Rush) and cameos (Antonio Banderas). She earned a Best Actress Academy Award nomination for her performance. This made Hayek, along with Katy Jurado and Adriana Barraza, one of only three Mexican actresses to have been nominated for an Academy Award. The film earned two Oscars.
"In the Time of the Butterflies," is a 2001 feature film based on the Julia Álvarez book of the same name, covering the lives of the Mirabal sisters.
In the movie, Salma Hayek plays one of the sisters, Minerva, and Edward James Olmos plays the Dominican dictator Rafael Leónidas Trujillo whom the sisters opposed. Marc Anthony plays a brief role as Minerva's first love, and as the motivation for her later revolutionary activities.
In 2003, Hayek produced and directed the The Maldonado Miracle, a Showtime movie which won her a Daytime Emmy Award for Outstanding Directing in a Children/Youth/Family Special. In December 2005, she directed a music video for Prince, titled "Te Amo Corazon" ("I love you, sweetheart") that featured her good friend Mia Maestro.
Hayek is an executive producer of Ugly Betty, a television series airing around the world since September 2006. Hayek adapted the series for American television with Ben Silverman, who acquired the rights and scripts from the Colombian telenovela Yo Soy Betty La Fea in 2001. Originally intended as a half hour sitcom for NBC in 2004, the project would later be picked up by ABC for the 2006–2007 season with Silvio Horta also producing. Hayek guest-starred on Ugly Betty as Sofia Reyes, a magazine editor. She also had a cameo playing an actress in the telenovela within the show. The show quickly became a ratings hit and won a Golden Globe Award for Best Comedy Series in 2007. Hayek's performance as Sofia resulted in a nomination for Outstanding Guest Actress in a Comedy Series at the 59th Primetime Emmy Awards.
In April 2007, Hayek finalized negotiations with MGM to become the CEO of her own Latin themed film production company, Ventanarosa. The following month she signed a two year deal with ABC to develop projects for the network through her production company, Ventanarosa.
Hayek is developing and producing La Banda, a Spanish-language romantic comedy set in Mexico, written by Issa Lopez.
Hayek recently had a guest stint on 30 Rock as Elisa, the nurse for Jack Donaghy's mother, for whom Jack falls.
Hayek will star as the wife of Adam Sandler in Grown Ups, which also co-stars Chris Rock and Kevin James.
Singing credits:
Hayek has been credited as a song performer in three movies. The first was Desperado for the song Quedate Aquí. In Frida she performed with band Los Vega the Mexican folk song La Bruja. She also recorded Siente mi amor, which played during the end credits of Once Upon a Time in Mexico. She also contributed to Happiness is a Warm Gun in "Across the Universe" as the singing nurses.
Promotional work:
Hayek has been a spokesperson for Avon cosmetics since February 2004. She formerly acted as spokesperson for Revlon in 1998. In 2001, she modeled for Chopard and was featured in 2006 Campari adverts as photographed by Mario Testino. On April 3, she helped introduce La Doña, a watch by Cartier inspired by fellow Mexican actress María Félix.
Hayek was also featured in a series of Spanish language commercials for Lincoln cars. Consequently, sales of the Lincoln Navigator among Hispanics increased by twelve percentage points.
In Art:
In spring 2006, The Blue Star Contemporary Art Center in San Antonio, Texas displayed 16 portrait paintings by muralist George Yepes and filmmaker Rodriguez of Hayek as Aztec goddess Itzapapalotl.